2x GOLD SEO AWARDS
Blending content, structure and search intelligence to lead the organic journey
WHAT THIS AWARD IS ABOUT
At the 2025 e-volution Awards, MEDIACUBE received two Gold awards in the “Best Use of SEO” category, highlighting its forward-thinking approach to organic growth, semantic search and AI-driven strategy.
These awards reflect MEDIACUBE’s ability to lead in the evolving world of SEO, where success depends on understanding search not just as an algorithm, but as a user experience.
BEST USE OF SEO FOR A RETAILER
The first Gold award recognized the SEO campaign for Plaisio’s Black Friday 2023, where MEDIACUBE moved beyond traditional tactics to apply SXO (Search Experience Optimization). The strategy combined E-E-A-T guidelines, generative AI search compatibility, technical optimization and a deep focus on user engagement. With 1.7 million organic sessions, 730K branded queries and increased rankings across major categories (e.g., #1.3 for “smartphone black Friday”), Plaisio not only captured top positions on Google, but also established visibility across AI-driven search tools like Copilot and Perplexity. The average organic session duration exceeded 6 minutes, underscoring content quality and relevance.
BEST USE OF SEO FOR A BRAND
The first award was earned for IQOS, where MEDIACUBE delivered a future-ready SEO framework focused on voice search, semantic optimization and AI-powered predictions. The campaign adapted site structure, content and metadata to match natural language queries and long-tail search intent, boosting organic traffic from voice-like queries by 45% and increasing overall organic results by 20% year-over-year. It marked a shift from keyword targeting to intent recognition, helping IQOS stay relevant across evolving consumer behavior and AI-powered search engines.
ABOUT THE ORGANISER
Boussias Events is Greece’s leading organizer of business awards and professional content platforms. The e-volution Awards, now a benchmark for excellence in eCommerce and digital innovation, highlight the most impactful strategies and technologies in online business.