INTERSPORT
Performance Advertising

A multi-layered performance marketing strategy for maximum efficiency. Three campaigns. One vision. Smarter performance across all channels.

03 Intersport Large

A PERFORMANCE ADVERTISING WORK

INTERSPORT Greece, one of the country’s top retailers in sportswear and gear, partnered with MEDIACUBE to design a comprehensive digital marketing strategy aimed at driving maximum efficiency, profitability and reach, both online and offline.

Over the course of several key campaigns, from Black Month, to Performance Max optimizations and a highly focused Programmatic Awareness-to-Performance funnel, the goal was consistent: increase conversions and revenue while minimizing wasted spend. Leveraging advanced audience strategies, predictive scripts, feed optimization and smart segmentation, these campaigns redefined how the brand connects with its audience across the digital landscape.

THE CHALENGE

With increased competition, shifting search behavior and rising ad costs, precision and adaptability were essential. Operating in a highly competitive retail environment, INTERSPORT Greece needed to address three strategic challenges:

Revenue Growth

Maximize revenue during critical retail periods like Black Month, while maintaining ROAS and CPA at efficient levels despite increased ad pressure and rising CPMs.

Customer Retention

Balance customer retention and new acquisition through intelligent segmentation and platform-specific targeting in Performance Max campaigns.

Awareness vs Conversions

Drive both awareness and conversions through media-efficient, full-funnel strategies, particularly targeting parents and younger audiences for Kids’ Zone and Easter promotions

THE SOLUTION

Across all campaigns, creative quality, AI-driven optimizations and data centralization were key to sustaining performance while managing cost. MEDIACUBE implemented a tailored, multi-phase approach across three strategic pillars:
Performance Max campaigns

Focused on maximizing sales via e-commerce and in-store visits. Feed optimization with custom product titles, local inventory ads and margin-based bidding. Four smart scripts applied to optimize spend, segment creative and manage performance by product and property. AI-powered bidding and targeting ensured peak efficiency in search and shopping placements.

Black month – Full funnel strategy

A month-long campaign launching well before Black Friday to capture pre-holiday intent. Early lead generation followed by two sales phases using Google (Search, Video, PMax), Meta, TikTok and Programmatic platforms. Creative rotations and segmentation avoided ad fatigue and boosted performance. Offer-driven messaging and repeat purchase incentives drove consistent momentum across five campaign weeks.

Programmatic efficiency

Video, display and audio creatives deployed via programmatic channels (Kids’ zone & Easter Campaign) with premium placements. Initial awareness campaigns targeted affinity, in-market and custom audiences. Retargeting and customer list activations maximized conversions in phase two. INTERSPORT’s CDP platform informed behavioral targeting and performance lift measurement.

Auto Apply Recommendations

Automation (AAR) was leveraged to handle tactical adjustments, freeing time for strategic planning and reducing human error.

Assets & Implementations Developed

  • Interactive Data Visualizations → Charts/graphs that showcase campaign results (conversion lift, ROAS, CPA trends).

  • Customer Journey Mapping → A visual funnel showing how audiences moved from awareness → consideration → conversion across channels.

  • Creative Asset Examples → Mockups/screenshots of key ads (Google PMax, TikTok, Programmatic video) to bring the strategy to life.

  • Tech Stack Diagram → A flowchart of tools used (CDP, AI-bidding, feed optimization scripts) showing how data and automation powered efficiency.

THE RESULTS

Across all campaigns, creative quality, AI-driven optimizations and data centralization were key to sustaining performance while managing cost. All campaigns yielded significant gains across performance, efficiency and brand engagement metrics:

PERFORMANCE METRICS

+%

Conversions

+%

Conversion value

+%

Improvement in ROAS

+%

reduction in CPA

ENGAGEMENT METRICS

+%

Traffic from Programmatic campaigns

+%

Video views

+%

CTR

+%

Overall conversion rate

BEHAVIORAL METRICS

+%

New User Traffic

+%

Average time on page

+%

YouTube subscribers

+%

Brand consideration

ABOUT INTERSPORT Greece

INTERSPORT Greece is part of the global INTERSPORT network and ranks among the top sports retail brands in the country. With a nationwide network of 61 physical stores and one of the largest sportswear e-shops, INTERSPORT is committed to promoting an active lifestyle for everyone. From top international brands to innovative digital experiences, INTERSPORT continues to be a leader in omnichannel retail excellence.