Youtube Grand Winner 2025
Creative leadership across platforms, sectors and performance metrics.
WHAT THIS AWARD IS ABOUT
At the 2024-2025 Social Media Awards, organised by Boussias, MEDIACUBE was named YouTube Grand Winner, an honor awarded to the agency with the most points earned across YouTube-related categories. This top recognition reflects MEDIACUBE’s unmatched ability to leverage YouTube’s full-funnel capabilities, from building awareness and engagement to driving measurable conversions and brand growth.
CAMPAIGNS & CLIENTS AWARDED
Plaisio’s “Unicorn YouTube Strategy”, which blended reach, fun and utility with product-led storytelling and Shorts. The campaign achieved a +846% increase in video views and a +132% boost in ROAS, showcasing the brand’s full-funnel mastery on the platform.
Domes Resorts & Reserves’ luxury travel video campaign, which drove +112% transaction growth in Germany and significant YoY brand lift in the UK, using YouTube for Reach and Action to penetrate highly competitive tourism markets.
INTERSPORT Greece’s YouTube-integrated Demand Gen campaigns, maximizing conversion efficiency and new user acquisition while pushing beyond traditional ad formats with Shorts and catalog-driven video ads.
Plaisio’s “Actions and not just Views”, a bold shift in strategy using YouTube for Action formats, which tripled conversions and increased revenue by +108%, while improving key metrics like cost-per-acquisition and conversion rate.
Plaisio’s “Christmas 2023: Masthead Καληνότσες”, a YouTube Masthead takeover that reached 1.2 million people in a single day, leading Plaisio to the top 20 trending campaigns on the platform during the holiday season and delivering +31.5% revenue growth.
ABOUT THE ORGANISER
Boussias Events is the leading business content and awards organizer in Greece, curating professional platforms that promote excellence in marketing, communications, innovation and business strategy. The YouTube Grand Winner distinction is given to the agency or brand with the most impactful and award-winning YouTube campaigns, setting a benchmark for creative and strategic success on the platform.